Note: You might want to read my previous post before reading this one.
In my opinion, there are 3 ways you can develop a fan base/support group.
1. They see the value
When people see the value in something, they are willing to invest. To them, it is worth it. That is the reason why some people get cosmetic surgeries, buy LV, spend hundreds of thousands of dollars on a Ferrari, purchase a home, or line up overnight to see Robert Pattinson as a sparkling vampire.
However, initially, it is very difficult to get someone to see the value in something they have never experienced or seen before. Most often, it takes a lot of exposure, time, and capital. Some might say it also takes a certain amount of luck. Sometimes, timing can make all the difference.
But once you can get people to see the value in you/your business/idea/services, you are set! It is very unlikely that people will “un-see” the value in something once they believe it.
So, can you create or provide something for people to value?